Turning a traditional, distributor-led manufacturer into a digital acquisition engine
The challenge
- Growth relied on distributors, salon visits and demos
- No performance marketing system to win salon owners at scale
- No active content strategy; mostly static creatives
- Long payment cycles hurting cash flow
What was built
- Offer positioning and a membership model that improved cash flow
- Salon-owner acquisition and market expansion campaigns
- Lead generation plus sales process support
- Scaled spend only as performance proved itself